Read Winning With Data: CRM and Analytics for the Business of Sports - Fiona Green file in ePub Online

Read Online Winning With Data: CRM and Analytics for the Business of Sports - Fiona Green file in ePub

For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and

Title : Winning With Data: CRM and Analytics for the Business of Sports
Author : Fiona Green
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 07, 2021

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