Read Media Business Models: Breaking the Traditional Value Chain - Klaus Zilles | ePub Online

Download Media Business Models: Breaking the Traditional Value Chain - Klaus Zilles | ePub

The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model - a model based on the numbers of readers, viewers, and users which the mass media can sell in exchange for advertising revenue. These formerly stable models of the media value chain are now in perpetual

Title : Media Business Models: Breaking the Traditional Value Chain
Author : Klaus Zilles
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 07, 2021

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